With a new year comes new toys. Click the link and see what Hasbro has in store for the Disney Princesses.
Once upon a time there was a lack of toys based on the Disney Princess brand. In fact there wasn't even a Princess brand to be found. The only Princess anyone wanted to be was the Princess of Power. However at the tail end of the 80's Disney released The Little Mermaid and a Princess movement was born. Most major toy companies took a chance on developing toys based off fairy tales filled with aging disgruntled broads, princes with little to do, and the princesses that always seem to find themselves in drama. Tyco released a line of Little Mermaid dolls to coincide with the film's release. They did well. In fact I once wrote a story about my tough decision to go home with Hasbro's Jem doll or an Ariel doll from Tyco. Ariel got the rose and it was a rather awful choice on my part, which can be read here.
Either way through out the 90's Mattel carried the torch for 12 inch Disney fairy tale goodness with dolls from a variety of fabled Disney films. They even branched out and created action figure lines to certain films that carried appeal for girls and boys, like Aladdin, Pocahontas, and the Hunchback of Notre Dame. Mattel even added to their Disney Princess line up with the perfect ingredients, six inch figures with rooted hair. A six inch figure with clothing and rooted hair takes my breath away every time.
Not to be outdone by Mattel's strong hold on the Disney princesses, Hasbro and Playmates got in on the fun too during the turn of the century. Hasbro introduced the concept of the Disney Princess Mini Kingdom which Mattel quickly took over with in the mid to late 2000s. Playmates exploded onto the scene with "magic talking" interactive environments and play sets featuring real voices from some of our favorite Disney movies. The line was very similar to their wildly successful Simpsons line full of interactive Springfield hot spots.
Eventually though the Disney Princess brand would be consumed by Mattel and Mattel alone. Their dolls both large and mini were eventually set on a course to the town of Boring. There needed to be a jolt of energy into the license. About a year or so ago I read that the Disney Princess doll license would be moving from Mattel into the eager clutches of Hasbro. I was very intrigued to see how this would all play out.
The intrigue is now fully quenched as Hasbro's take on the Disney Princess toys has made it into stores. There are new 12 inch dolls and of course my favorite: the Disney Princess Mini Kingdom. I have actually done a good job of restraining myself from buying everything I see. I have picked up some items from the Mini Kingdom collection as well as the 12 inch dolls. Most of what I have purchased has featured that little hoarder with a desire for legs. Ariel is my spirit princess and not because I love all versions of the Little Mermaid story.
I love Ariel because I have noticed in my older age that we have very much in common. We both are collectors in an extreme sense of the word. We also long to be part of worlds we have a hard time fitting in with. Neither of us could ever eat crab. I was once a red head. I mean, ya know, shit. I love her.
So let's check out what Hasbro has to offer us for the Disney Princess Mini Kingdom line. (I'll share the 12 inch dolls in a future post!)
The line is broken down into various entry points. Up first are single fashion figures. They come with a princess and few pieces to add to their outfit. First up is Aurora, that lovely lady who has a large share in Ambien.